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A premium Dutch e-commerce platform for professional painting supplies with AI-driven product curation and a clean, artist-focused shopping experience.
Penselen NL is the Netherlands' destination for professional-grade painting tools and art supplies. Challenges included complex product discovery for artists and user hesitation about purchasing brushes online without testing.
Our engineering team at ScrapeByte stepped in to architect a solution that was not just functional, but future-proof, built to scale with the client's ambitions and evolve alongside their growth.
ScrapeByte built the full e-commerce platform, including product catalog management, AI-assisted product recommendations, multi-currency support, and a streamlined checkout experience designed for returning professional buyers. The platform's AI curation layer surfaces the most relevant products based on browsing behavior and purchase history, increasing average order value and repeat purchase rates.
Quantifiable results delivered within the defined timeline and budget.
Real-time stock tracking across European warehouses.
Increased conversion rates through AI-driven Smart Brush Finder.
Established Eco-Certification system for supply chain transparency.
